God Lord, whatever next? The world according to Marie Claire:

‘One of the latest trends is “VUM-building,” which sounds like a doomed Soviet industrial project but is apparently a surefire way to get your man addicted to you. VUM stands for “Vaginally Used Muscles,” and a number of schools are offering courses in strengthening and toning the muscles using special equipment — a kind of gym for the vagina.’

‘ “Once a woman reaches optimal fitness, she can shoot a fountain of water up out of her vagina in the bath,” boasts Nikitina, a ponytailed blonde in a leopard-print top. The core device is a small silicone balloon that is inserted in the vagina and inflated with a pneumatic pump. “You squeeze against the balloon and measure the pressure on the attached gauges,” says Nikitina. Fine-tuning can be achieved by learning to shoot out pebbles onto a metal target.’

The mind boggles…